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So, just guessing here... You're a Genius, Right?

Ok maybe YOU wouldn’t say that – because then you’d look all big-headed and kind of rude.

But come on, I feel like we’re chums already – no need to be coy with me.

 

Admit it, you have bloody marvelous ideas and expertise to share – and frankly waaay more people need that good stuff in their lives.

 

Trouble is …

They're slippery blighters, those ideal customers.

It’s so hard to get them to take any notice, even when you’re offering gift-wrapped dreams-come-true, with extra bliss-sprinkles.

Because there’s a LOT of noise out there – and people zone out.

The key to zapping people out of their white-noise stupor, and truly turning heads?

 

Laser-targeted, close-up-and-personal copy that calls uniquely to YOUR people and makes them feel almost spookily seen, held (in a wholesome way), and understood.

 

And irresistibly shimmies them along a belief-shifting bucket-chain of head-nod moments until they’re as excited to buy into your program as I am to unwrap a brand new bottle of Hendrick’s on a Friday night.

(Not every Friday night, I should point out – this is very much a Thrilling Treat kind of situation.)

And, of course, THIS is where I can help! Because the entirely objective truth is…

I have a knack for writing extraordinary copy that converts like crazy. 
Take Jennifer and Amy's word for it...

Jennifer Rosenfeld,

Expert Business Coach for Musician Entrepreneurs

“Very very high-converting pages and email sequences … Plus Gin immerses herself so deeply in her client’s world – she really goes above and beyond!”

Amy Posner

Copy Chief

“Top quality, amazing to work with – and charming as hell!”

It all started back when I was just a nipper...

(~imagine bubbly harp music and wavy vision, as we go baaaack in tiiiime~)

Fresh out of Cambridge, with a Natural Sciences (Biological) BA tucked under my arm (not literally – no one wants to see that sh*t), I’d just started as a budding science editor at Hodder & Stoughton Educational Publishers in leafy Sevenoaks, England. Nice.

I’d barely figured out how to use the single typewriter I shared with my co-worker (it was the early 90s – and still a good 6 months before one of those baby Apple Mac things arrived … you remember, with the 3½ inch floppy disk drive and tiny screen built in?)

… when I got my first taste of the power of copy to persuade.

 

See, our department was bidding to publish a series of books for a big examination board. And since it was a jolly important contract, it came as quite a surprise – to absolutely everyone – that I was asked to write our proposal!

Bonkers really, but knowing that so much depended on it, I spent DAYS on that letter. I asked questions, I pored over reports, I read every bit of relevant information I could dig up – 

I got inside their heads and figured out EXACTLY what the board members wanted us to bring to their lives.

Then I set out, in irresistibly customized terms, just how our department could make their every dream come true. I crafted and edited and honed those words until they shone with an enchanting clarity that made our offer a no-brainer.

(No-one said ‘no-brainer’ in the 90s … but you take my point.)

And it bloody well worked. We got the contract – I was a COPY HERO!!

Honestly, the thrill of that early success still fills me with wonder. It is genuinely magical to me that words – the stories they tell, the emotions they stir, and the trust they build – can be so powerful.

And I love that there is ALWAYS a solution. 

Just the right words, to precisely the right person, at exactly the right time … will always cast the spell you need. It’s just a matter of finding those words.

I’ve spent decades now shaping people’s thinking with words and stories – as a published author and editor, as an actor and director (a story for another time …) and of course as a conversion copywriter.

I’ve worked with tons of major international publishers, solo-preneurs, nonprofits and start-ups – as well as with some of the biggest names in marketing and messaging, like James Wedmore, Brandon Lucero, Christina Jandali and Tarzan Kay.

Work Desk

In every partnership, what I LOVE more than anything is creating the genuine audience connection that becomes the conduit for my client’s genius – 

So they can empower more people to live fuller, richer lives … and make more money doing it than they ever dreamed possible.

Now I’d be honored and delighted to do this for YOU.

Whaddaysay? Shall we get this party started?!

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TARZAN KAY,

Launch Strategist & Copy Coach

“Gin Walker did a great job capturing my voice on my Facebook ads. She’s talented, does what she says she’s going to do, and delivers quality work. Highly recommended!”
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