The "smart" world has gotten wise to the ways of olden-times marketing
In fact, peeps be totes yoda these days, some might say…
(Not me. I’ve no idea how that sentence even works.)
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Which means the old copy formulas – like AIDA (attention, interest, desire, action) and PAS (pain, agitation, solution) – are losing their edge in the messaging arms race.
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The truth is, to keep cutting through the hard white noise of Clever Marketing out there, and get noticed in an ever more sophisticated space, you need a sharper tool that goes deeper.
You need my signature framework …
The Conversion Code™
Over years of writing copy designed to convert curious prospects into can’t-wait buyers, I realized it’s no longer enough to simply…
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empathize with your reader’s current predicament
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squeeze a little with predictions of unpleasant outcomes if they don’t do something about it, like NOW
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and then unveil your particular product or service as the ideal solution (*tada!*)
That’s your classic PAS structure … pain → agitation → solution. It’s neat, clean and has been super effective for swaying people into your buy-now bucket for decades. (If you didn’t know about it before, you’ll see it EVERYWHERE now.)
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But I knew I could get even better results by going deeper.
By taking a step back and figuring out what’s really behind the ‘pain’ in the first place.
That’s what The Conversion Code ™ is all about. Not just PAS, but PADAS →
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Pain
2
Agitation
3
Diagnosis

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Alternative Beliefs
5
Solution
Pretty Badass, right?