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The "smart" world has gotten wise to the ways of olden-times marketing

In fact, peeps be totes yoda these days, some might say…

(Not me. I’ve no idea how that sentence even works.)

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Which means the old copy formulas – like AIDA (attention, interest, desire, action) and PAS (pain, agitation, solution) – are losing their edge in the messaging arms race. 

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The truth is, to keep cutting through the hard white noise of Clever Marketing out there, and get noticed in an ever more sophisticated space, you need a sharper tool that goes deeper.

You need my signature framework …

The Conversion Code

Over years of writing copy designed to convert curious prospects into can’t-wait buyers, I realized it’s no longer enough to simply…

  • empathize with your reader’s current predicament

  • squeeze a little with predictions of unpleasant outcomes if they don’t do something about it, like NOW

  • and then unveil your particular product or service as the ideal solution (*tada!*)

 

That’s your classic PAS structure … pain → agitation → solution. It’s neat, clean and has been super effective for swaying people into your buy-now bucket for decades. (If you didn’t know about it before, you’ll see it EVERYWHERE now.)

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But I knew I could get even better results by going deeper.

By taking a step back and figuring out what’s really behind the ‘pain’ in the first place.

That’s what The Conversion Code ™ is all about. Not just PAS, but PADAS →

1

Pain

2

Agitation

3

Diagnosis

PADAS.jpg

4

Alternative Beliefs

5

Solution

Pretty Badass, right?

The Conversion Code™ goes way deeper – so your prospect feels you ‘get’ them better than their therapist, and trusts you (and your offer) implicitly to steer them into their bright new future.

Now, I use The Conversion Code™ in all my copy projects – and the results speak for themselves …

Brandon Lucero.jpg
“One of THE best copywriters I’ve ever worked with. Gin naturally understands how to shift the reader to another perspective – she just crushes it! I feel like I’m reading my own words!” 

Brandon Lucero, Messaging + Content Guru

Get in Touch -

Contact Me

copygenie@ginwalker.com​

(702) 265-6508

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© 2023 Gin Walker Copy Genie

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